How many of you remember when we relied on people like Siskel and Ebert to keep us from wasting $1.50 on a bad movie? My kids now have a rule- no movies below 60% on Rotten Tomatoes so they won’t blow eight bucks on this year’s Ishtar. For those of you who are unfamiliar, Rotten Tomatoes is a meta-analysis of all of reviews posted by critics and if you access it via your Flixster App, you can get user scores too. This new technology helps movie buffs such as myself avoid the old newspaper advertising technique of modifying the critics words to make the movie sound better.
You get the drift. Rotten Tomatoes has ruined it for “creative” ad writers. But don’t worry about them starving, because these masters of word and phrase plucking are not in the unemployment line. Every two years they are able to find plenty of work writing political advertisements!