|Alliance for Freedom Gubernatorial Mailer|
About three weeks before the election I started collecting, as opposed to tossing, campaign postcards that were mailed to my house. After the election, I looked back through
them, curious about the message that moved voters. As I reviewed the literature, one thing leaped off the pages: EDUCATION! The candidates clearly believed that the key to winning state-level elections was to convince people that they love Kansas schools and educators more than their opponent.
My collection consists of 16 mailers. Over the three weeks before the election, every single mailer was about education. 100%! There was nothing about any other issue.I am surprised that it didn’t occur to me before. (I might have been distracted by the national race flyer with the flowers sprouting out of the shotgun. That thing still intrigues me for some reason.) I wonder if others had the same experience as me, or if the campaign targeting has become so sophisticated that they were able to pinpoint that education (and flower-sprouting shotguns) is the most important issue at my house?
Let’s assume that the campaigners aren’t quite that good yet, and that education really was the key issue in this election. What messages did the winning candidate want voters to hear? (I only included the winning gubernatorial candidate’s messages because he obviously did a better job of understanding and communicating the key points.) The following is a list of headlines or highlighted quotes from the mailers in my collection (The categories are mine.):
fifth best in the country
*Support the Governor’s
budget that helped make Kansas schools the fifth best in America.
*(Kansas) rated best
based on criteria such as student-teacher ratios, test scores, and school
*Quality schools create
opportunities for Kansas students.
state school funding
priority with the (Kansas) budget
million (in school funding) since 2011
increased every year during Governor Brownback’s administration
schools and education
has increased every year— nearly $400 million more than 2010.
raises in 5 years
technical education enrollment
funding by $20.8 million
teachers, and educators know what is best for our children—they should be
making decisions about out kids futures.
Kansas has great schools.
Great schools require increasing financial
Great schools require more and better-paid
Local control is important to quality
Legislative Positions for the 2015 Legislative Session in the following categories at our
at the Dec. 7 Delegate Assembly:
- RAISE STANDARDS FOR SUCCESS.
Continue to improve educational outcomes by raising standards for students,
educators, schools and districts.
- FINANCE FOR SUCCESS. Provide
constitutionally suitable funding for continuing educational improvement in all
- LOCAL LEADERSHIP FOR SUCCESS.
Strengthen responsiveness to parents and community needs under locally elected
boards and school leadership.